When Thomas Sutcliffe says '' Films need to seduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible'' he means to get the audience's attention immediately but its more important to maintain this attention in order to keep the audience sucked in throughout.
Grabbing the audience in the first 5min is Crucial.
However, according to director Jean Jacques Bendix there are certain risks of 'Instant Arousal'. If we firstly drawn to a big opening that hooks the audience it is a risk of maintaining this interest. For example we watched the opening of Casino which in my opinion was a dramatic opening. It included Robert Di Nero coming out of a ''hotel'' and going into his car. And as his starts the engine there is a great Blow Up.
This surely stunned the audience's. However if the rest of the film is not as great, its a big let down to the audience's.
'' a good beginning must make the audience feel that it doesn't know nearly enough yet, and at the same time make sure that it doesn't know too little ''
Basically at this point we as the audience need to know more than the characters. For instance, in the film WE can see the lady getting stalked by the killer, but the lady herself doesn't know.
We need enough information, but not to much.
Kyle Cooper's title sequence to the film Seven was more effective because he gave the message of what its about straight away. There was no credits or name of actors shown. His purpose was to send the message right away. On the other hand Seven has an unusual yet very interesting opening. The dull colours and moving images struck me most.
Orson Welles wanted to go straight into the movie with no credits in the opening to the film 'A Touch Of Evil'. He intended to not have a title or credit just suspenseful music order to plunge the audience in.
Starting the film with the ending is what is meant by '' a favourite trick of Film Noir ''. A great example of this would be the title sequence of 'MOMENTO'
MOMENTO OPENING ..
During the opening to the film The Shining you have the idea of a predator.
A high strong focus on a small object (the car) being followed discretely. As the audience we are presuming that there driving the wrong way ?